Allen Iverson is bringing the energy of the ’90s back in full force. The NBA legend has teamed up with Guess Jeans for a capsule collection that celebrates his impact on both sports and style, Black Enterprise reports. Known for his game-changing presence on and off the court, Iverson’s latest collaboration revives the era that made him a cultural icon while proving his influence on streetwear never left.
Inspired by Iverson’s 1993 Sports Illustrated photoshoot, where he first rocked a Guess t-shirt, the collection pays homage to the moment that quietly set the stage for his fashion legacy. The collab reintroduces that original image across five new iterations of tees, bringing nostalgia and authenticity to a fresh generation of fans.
“Everybody wanted to wear GUESS,” Iverson told reporters. “In high school, it was the flyest thing out — but back then, I couldn’t afford it. My dad gave me a pair once for doing something good — maybe for my grades or something like that. I’ve always had love for GUESS because it was the style back then, and it just had a different swag when I had it on.”
Even as he rose to NBA superstardom, Iverson’s unique approach to fashion became part of his legacy. From his braids and tattoos to his bold streetwear fits, he shaped what it meant to have personality in sports. Today, athletes and fans alike still look to him as the blueprint for blending self-expression and confidence.
“Iverson represents a generation that changed how we see sport, fashion, and identity,” said Nicolai Marciano, Chief New Business Development Officer at Guess Jeans. “His energy, resilience, and authenticity embody what GUESS JEANS stands for today — a fearless approach to personal style rooted in cultural impact.”
The new Guess x Allen Iverson capsule is a love letter to that fearless energy, the kind that defined the ’90s and continues to influence everything from streetwear to sneaker culture. Each piece captures the spirit of Iverson’s early days while reminding fans that true style never fades.
Priced at an accessible $44, the collection makes it easy for anyone to tap into the nostalgia and swagger of a living legend. Fans can shop the pieces now on Guess.com and Amazon.
Cover photo: Allen Iverson Brings 90s Streetwear Back with New Guess Jeans Collection/Photo credit: Guess Jeans/Instagram