What happens when two brilliant Black brothers team up with one of the biggest names in live entertainment? They flip the entire creator economy on its head—in the best way possible.

Anthony and Ameer Brown, the dynamic duo behind the tech platform Breakr, just joined forces with Live Nation Urban to launch the largest Black creator network in the industry, Forbes reports. And not only is it big, it’s smart, strategic, and built to make sure creators—especially Black ones—get paid on time. As in…within 48 hours.

Let’s get into it.

Live Nation Urban’s new Creator Network isn’t just another trendy digital directory—it’s a full-blown system designed to connect Black creators with major brand campaigns in real time. Think BET, STARZ, Hulu… and that’s just the beginning. Whether you have 5,000 followers or 5 million, what matters here is impact.

“We’re kind of building these platforms and especially in the past few years, the macro creators are cool for awareness, but the micro to mid creators drive culture,” said Malcolm Gray, VP of Marketing and Partnerships at Live Nation Urban.

This isn’t about chasing clout. It’s about creators who move culture—those who genuinely influence the people who actually buy tickets, stream shows, and pull up to festivals. It’s a customized approach that understands a niche gospel influencer in Dallas might be just as important as a comedy creator with millions of views.

But let’s talk about the part that made us double tap: the payment process. In an industry where creatives often wait weeks (sometimes months!) to get paid, Breakr’s game-changing tech makes it possible for creators to receive payments within 48 hours of posting. That’s thanks to their patented tool BreakrPay—developed by the Brown brothers themselves.

“We use a platform to curate, negotiate, confirm offers, make sure that the talent and the creators execute, see analytics, and then we can pay them within 48 hours of them making the post, which is not normal,” Gray explained.

Read that again: not normal. But definitely necessary.

The Browns didn’t just walk into the room with a startup—they came with a fully operational solution. Ameer and Anthony built Breakr as a one-stop creator marketing platform that now powers some of the biggest campaigns in music and media. Their tech eliminates spreadsheets, email chains, and payment delays, turning campaign chaos into clarity.

“When Tony and Ameer came in, here’s these two young African-American males that had this great thing, this unbelievable product,” said Richard Gay, COO of Live Nation Urban. “They’re amazing and talented, they’re going to drive lots of growth for our business and our industry, and we’re going to help drive lots of growth in theirs.”

That mutual respect is at the heart of the partnership—and it’s why this network hits different.

Live Nation Urban has long been the force behind culturally defining moments like The Roots Picnic, Broccoli City Festival, Mary J. Blige’s Strength of a Woman Fest, and the Emmy-nominated Sly Lives! doc. Now, with the Creator Network and Breakr powering its digital strategy, they’re building a bridge between culture and compensation.

And they’re not doing it just for the vibe. They’re doing it to build infrastructure—real systems that ensure Black creators are always in the room, not just when it’s Black History Month or Juneteenth.

“This has nothing to do with whether DEI is in favor or not,” Richard said. “It has nothing to do with that.”

And while plenty of Black-owned agencies have been holding it down for years—the truth is, access to big brand dollars has often been locked behind gatekeeping and slow-moving systems. Breakr and Live Nation Urban just broke that gate wide open.

With over 75,000 creators, 55 million data points, and a tech backbone powered by the Brown brothers, this new creator network is more than a directory—it’s a cultural engine. A movement. A mosaic of Black creativity.

“We have access to 30 million plus records on folks… That’s something people don’t have,” Gay said. “We can curate and match and scale that… this is the mosaic of Black culture.”

From viral comedians like Reggie Couz and FunnyMan Gaitlin to community connectors like Fats Da Barber and Zoe Spencer, this network is built for creators who bring their whole audience with them.

So what’s next?

The Creator Network is officially open for applications. Black creators looking to tap in with major campaigns—and get paid like the professionals they are—can now apply to the 2025 Creator Class.

Shout out to Ameer and Anthony Brown for building the technology that put this movement in motion. Because thanks to them and the team at Live Nation Urban, the future of Black creator partnerships isn’t just promising—it’s patented.

Cover photo: Meet the Black Tech Duo Powering Live Nation Urban’s New Black Creator NetworkPhoto credit: Music Business Worldwide