Gunna’s glow up just got hydrated!
The Atlanta rapper, known for reshaping the sound and style of hip-hop, is leveling up yet again — this time as a co-owner of Flerish, the clean hydration brand making wellness cool for the culture, PR Newswire reports. And let’s just say, this partnership makes sense. If you’ve been keeping up with Gunna lately, post his legal drama, you already know he’s been on a whole new wave, documenting his daily exercise routine, while flossing his new glowing skin and shredded physique. Now we know the fuel behind the finesse: clean ingredients, no artificial nonsense, and watermelon-based hydration that hits.
“I don’t put my name on just anything,” said Gunna. “Flerish is different, it’s clean, it works, and it’s become a part of my everyday lifestyle. I’m happy to be coming on board and look forward to the journey ahead.”
Flerish is not your average sports drink. Founded by former Division I athlete Avery Johnson Jr., the brand is all about real performance. No dyes. No fake sugar. Just natural flavor — like Passion Fruit, Pineapple, and Mixed Berry — blended with a base of watermelon and boosted with Vitamin E, B6, B12, Zinc, Magnesium, and L-Theanine for that calm focus. Whether on stage, at the gym, or chasing dreams in the group chat, Flerish is designed to help you keep up with the lifestyle.
And Gunna’s lifestyle? Global. With over 32 million monthly listeners on Spotify and a loyal Instagram following of 5 million+, his influence stretches from ATL to Abu Dhabi. It’s only right that the same energy he’s been putting into his chart-topping career is being poured into a brand that’s just as intentional.
“Right now, I’m focused,” he said. “There’s no off switch. I needed something that supports me naturally and keeps me balanced and that’s exactly what Flerish does.”
The move also marks a major power play for Black entrepreneurship and wellness culture. With big cultural moments under its belt—Coachella, the Super Bowl, and NBA All-Star Weekend—Flerish is already making waves. Now, with Gunna locked in as more than just a spokesperson, the future’s looking hydrated and hella bright.
“Gunna is elevating every part of his life, and he’s bringing that same energy to Flerish,” said Avery Johnson Jr. “He’s not just a face for the brand. He’s a true partner and his vision will push us forward in powerful ways.”
This new era hits different for Black millennials who grew up on “Drip Too Hard” and watched Gunna become a Grammy-nominated fashion icon. It’s giving longevity, wellness, and ownership — and we’re here for all of it.
So the next time you’re looking for something to ramp up your gym day outside of your playlist, grab a bottle of Flerish and toast to clean living, cultural power moves, and Gunna’s new wellness era. He’s not just drinking it — he owns it.
Cover photo: Gunna Joins Wellness Brand Flerish as Co-Owner/Photo credit: Flerish/Instagram